Blog
Notes for sales and partnership teams on official-letter outreach: segments, the general inbox, replies over open rate.
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How to choose a company segment for the first mailing
Why you should not mail “the whole database” at once: industry (OKVED), region, revenue — and how to build a tight pilot for replies, not a send record.
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What happens to a letter in the company general inbox
Why sales does not need the director’s personal email: general inbox, inbound registration, handoff to the decision-maker—and which tone helps.
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What to watch in the report: replies or opens
Why open rate misleads sales in official-letter outreach—and which signals count as real leads.
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Why you should exclude clients and partners from outreach
Why “just don’t mail them by hand” fails: current clients, partners, do-not-contact lists—and how exclusions protect both relationships and metrics.
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How an official sales letter should sound
Tone, opening line, and the ask: how business correspondence to a legal entity differs from a promo blast—without SMTP or domain deep-dives.
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DOCX templates instead of screenshots in attachments
Why a screenshot of a proposal in a PDF looks like a blast, while a Word template with variables yields a personal letterhead letter—and how that works in the dashboard.
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When official-letter outreach is the wrong fit
Cases where the channel more often hurts: B2C, warming random personal inboxes, offers with no value for a legal entity—and what to do instead.